Grameenphone Job Circular


Department    Marketing
Division    Commercial
Close Date    07-08-2016
Role Overview    Is responsible for preparing the GTM & budget of relevant campaigns in alignment with the Target Segment & Business objectives, ensuring appropriate marketing mix & media mix for each campaign, managing approval (financial/ activity level) of GTM from relevant stakeholders & ensuring effective creative & content in alignment with Brand strategy.
Job Responsibility    •    Guide product owner in preparing comprehensive product brief
•    Translate product brief into appropriate marketing plan
•    Plan budget efficiently
•    Explore innovative & effective solutions
•    Ensure appropriate marketing mix & media mix for each campaign
•    Manage approval (financial/ activity level) of GTM from relevant stakeholders
•    Prepare communication brief for Creative Agency
•    Oversee development of creative & content
•    Manage approval of creative & content
•    Implement the campaigns as per approved GTM & timeline (prepare checklist, follow-up production, follow-up media & ground level execution etc.)

•    Ensure collaboration with all relevant stakeholders for smooth, comprehensive & flawless campaign execution (timely product launch, regulatory approval, channel readiness, customer service readiness, production readiness etc.)
•    Devise & implement quick mitigation plan & modification to GTM to address business need/ attain business objective
Education and Experience requirements    Education:
•    Minimum – Graduate from any reputed university
•    Minimum 3 years’ experience in brand/ marketing; exposure to retail/ sales/ product will be an added advantage
Special Skill    •    Excellent planning ability
•    Ability to challenge conventions
•    Creative & innovative
•    Possesses good networking/ stakeholder management skills
•    Delivery & deadline driven
•    Focused & goal oriented
•    Team player, cooperative & solution-driven
•    Ability to take challenges & drive under pressure
•    Exhibits Strategic Orientation




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